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From his original home studio in Woodstock NY, brainstorming began for starting a basic foundation line of ceramics intended for everyday use. The line has since evolved to incorporate macrame plant hangers, vases, planters, and other home decor goods.

Brad trained in North Carolina as a production thrower, his training has been informed by the teachings of Leach pottery, Michael Cardew, and traditional North Carolina pottery. He studied abroad in Jingdezhen, China, and then in England. Brad was a journeyman potter for much of his career before deciding to try his hand at his own company.

Out of his new space in Catskill NY, LAIL ceramics are all hand thrown, trimmed, bisque fired, and then glazed. All the glazes are mixed in-house, some of which are made from natural clay harvested from the property, and ash from the family's wood stove. The pots are then fired in a gas kiln with a reduction atmosphere. Brad does not use instruments during the firing process- just cone packs which melt at accumulating temperatures. The resulting glazes have a depth and sensitivity that many modern electrical fired pieces cannot achieve. In addition, the high temperature of gas means that the pieces are safe for use in the microwave and dishwasher.

Rooted in traditional craftsmanship with a modern design approach, Lail Design makes high quality ceramics with a minimal aesthetic. Durable, versatile, and timeless, they are designed to outlive fads and last a lifetime.